Business Planning

100201 Tuesday 1^st February 2010 - John Hatfke – Small Business Advisor

Planning for a party:

Alcohol, location, music, people, food, invitations, security, style, impact, theme, transport, license, health and safety, cost, profit/mark-up, objectives.

*Goals

*Timelines

*What if?... Contingency/ wet-weather plan

*Metrics and milestones – Was it a success? – feedback/survey

Business Planning - Goals

“Goals – you got to be careful if you don’t know where you’re going, because might not get there.”

Yogi Berra

Personal Goals

• Lifestyle
• Income
• Recognition

Personal goals

• Profit
• Invention/innovation
• Market share

Long term vs. short term goals

Business Planning – Environment

• No business operates in isolation
• Economy and financial conditions
• Industry and market conditions
• Competitive products/supplies
• Competitor companies
• Suppliers
• Labour market
• Regulatory conditions

Google – Do no evil – cultural statement