Elevator Pitch

100209 Tuesday 9^th February 2010 - Sally Spinks’ lecture on elevator pitch

Feedback on my presentation:

Positives

Style

Simple

Clear

Selling

Pointer to structure

Examples/content

Looks like….

Challenges

Computer barrier

Distracted by computer

Confidence

Needed a story (of a potential user)

Time – intro too long

Getting the story and the content right is the key thing

What is the Definition of a “Value Proposition?”

People need to understand the value of what’s being sold to them

NABC

N – Customer/Market Need

A – you unique Approach

B – Client/Customrer Benefits

C – Alternative approaches Competition

There should be an even spread across the 4 sections

This NABC was developed and used in the BBC for internal pitching against independent companies

Needs to be quantitative (specific and measurable) rather than qualitative (feel)

Needs

• Busy people – 2.5 million people daily commute for 3.5 hours
• Drowning in information , too much choice – hundreds of TV channels. 65,000 videos uploaded to YouTube per day.
• Narrowing down the choice – 28 viewing hours per person per week
• Speed and efficiency – Rather than searching for information, it comes to you

Approach

• Narrowcasting. Providing the right content to the right people at the right time – Recommender engine sorts through your preferences and viewing habits to find the right content for you
• Bespoke content via multiplatform to the individual – so you can watch the same content on a device of your choice on smartphone, computer, and TV/PSP
• Can be downloaded or streamed, depending on your preference
• We’ve created a one step process that replaces the current multi-step process to the same quality, via a recommender

Benefits

• Saves people’s time – Using my idle time, (commuting) to relax, study, whatever. 2.5 million people daily commute for 3.5 hours
• Proactively creating a demand – imagine the customer’s delight when they find they can use their dead time for positive pursuits
• Broadens horizons -
• Like a good assistant it gives you what you need before you even know you need it
• Educates and entertains
• Easy
• Reduces cost to customer, generates revenue to content providers and us
• Your wasted time becomes productive time

Competition

• Itunes
• Vuze
• Kapow
• Apple.com
• YouTube
• Metacafe
• iPlayer