Executive Summary

100208 Monday 8^th February 2010 - Executive Summary

“Anytime, any place, any where – there’s a wonderful world you can share...”

We’re not talking about Cinzano Bianco in the 1970’s, we’re talking about cross-platform bespoke television and media.

What does it look like?

It’s an iphone app AND an online web profile that will look like your favourites profile on YouTube with all your customisable preferences.

“What you want, when you want it.”

The first iPod ads boasted “1,000 songs in your pocket.” As we enter the second decade of the 21^st century you can now enjoy the time-saving luxury of having any amount of media from any part of the internet sent directly to your phone, your computer, your PSP player and your TV.

Anything you want, you got it

When you sign up with us you express a few preferences based on your interests. We send you the media content you’ll enjoy; the movies, the TV shows, the music, the news, and the sports that you love.

If only I had more time

Imagine having an extra two hours a day. Imagine if you could spend your daily commuting time watching lectures for college, listening to audio books, or director’s commentaries on your favourite films. Whether your aim is to learn more or relax more, our service is for you.

If you liked that you’ll love this

Our software takes note of what you watch, listen to and read, and sends you similar content. The intelligent aggregator learns your preferences and actively searches on your behalf to update you with the media you’ll love.

So what’s the plan Stan?

Our plan is to build this service and roll it out as an application. It will free to our customers.

A free service

Our service will be funded by advertisers. Our unique service will focus heavily on the demographics of our customers, ensuring they get what they want when they want it.

Niche marketing

The intimate knowledge of our customer base will enable advertisers to spend their budgets in the safe knowledge they’re sending their messages to the right people.

Premium service

Viewers who don’t want to see advertising they will be able to benefit from our premium service whereby they pay a small fee and view their media without advertisements.

Home-spun productions

Once we’ve secured a steady income stream from advertisers we’ll start making our own programmes and films.

Sell the lot

In about 5 years as the market rises again we’ll sell out to a giant corporate like Time-Warner AOL for a huge profit, buy new houses and cars, take a well-earned holiday, and look for our next project